Cur Non

I didn’t even realize how big the brand journalism thing had gotten until I got canned,” Bennett says. That’s when other brands trying to do journalism started to ask for her thoughts on the matter. Consumers are getting smarter about traditional advertising and marketing, she adds, and some companies are taking the unorthodox approach of directly employing journalists—whose ideas and copy they don’t directly control—to cover their brand or community. “Sixteen-year-old kids can see through some rewritten press release bullshit in a way their parents might not have been able to,” Bennett says. “Consumers are savvier, which is where I think some of the drive to hire journalists for some of this content comes from.” For reporters and editors tired of layoffs and buyouts, these jobs offer a middle ground between journalism and copywriting, a way to take home a decent paycheck without feeling like you’ve sold out completely.

SWISS FRANC TRADER: can u put 6m swiss libor in low pls?…
PRIMARY SUBMITTER: Whats it worth
SWSISS FRANC TRADER: ive got some sushi rolls from yesterday?…
PRIMARY SUBMITTER: ok low 6m, just for u
SWISS FRANC TRADER: wooooooohooooooo. . . thatd be awesome

I have to wonder if Sandberg does not realize that she is going to die someday. There is so little life and pleasure in her book outside of work. Success, particularly the kind Sandberg calls for, requires ever more time at the office, ever more travel. It requires always being available, always a click away. Sandberg is almost giddy when she describes getting up at 5 a.m. to answer e-mails before her children wake up and getting back on her computer once they are asleep. ‘Facebook is available 24/7 and for the most part, so am I,’ she writes. ‘The days when I even think of unplugging for a weekend or a vacation are long gone.’ Imagine what that life looks like to a child. Imagine what it looks like to yourself when you are 80. That is not how I want my daughter to live, and it is not how I want to live.

I mean look at the pictures of them. The older one is a douchebag and the younger one is a dumbass. That’s pretty much the scoop. The older one looked like he’d wear a track suit to a family function, and the younger one looks like the type of drug dealer that would make you smoke a joint with him after because he wants someone to hang out with. Like you’re going to have to build into your schedule that you have to get high with this weird Russian dude because you feel bad just leaving. I’m not saying investigators shouldn’t try to learn all they can from them, I’m just saying they seem like fucking losers.

Marie Curie never had [a] miraculous moment of insight, when she knew that she must dedicate her working life to researching the properties of radioactive materials. What really occurred was that this goal quietly crept up on her during years of sustained scientific research. … Her obsession grew in stages, without any Tannoy announcement from the heavens that issued her a calling. That’s the way it typically happens: although people occasionally have those explosive epiphanies, more commonly a vocation crystallizes slowly, almost without us realizing it. So there is no great mystery behind it all. If we want a job that is also a vocation, we should not passively wait around for it to appear out of thin air. Instead we should take action and endeavor to grow it like Marie Curie. How? Simply by devoting ourselves to work that gives us deep fulfillment through meaning, flow and freedom. … Over time, a tangible and inspiring goal may quietly germinate, grow larger, and eventually flower into life.

Specialization may be all well very well if you happen to have skills particularly suited to these jobs, or if you are passionate a niche area of work, and of course there is also the benefit of feeling pride in being considered an expert. But there is equally the danger of becoming dissatisfied by the repetition inherent in many specialist professions. … Moreover, our culture of specialization conflicts with something most of us intuitively recognize, but which career advisers are only beginning to understand: we each have multiple selves. … We have complex, multi-faceted experiences, interests, values and talents, which might mean that we could also find fulfillment as a web designer, or a community police officer, or running an organic cafe. This is a potentially liberating idea with radical implications. It raises the possibility that we might discover career fulfillment by escaping the confines of specialization and cultivating ourselves as wide achievers … allowing the various petals of our identity to fully unfold.