Narratives matter. When publishers who are not super keyed into the internet read inThe New York Times that there are these young men who are redefining media and building a dedicated online following, you can bet those young men become more attractive hires—and that they have more bargaining power. Theirs are the names that leap to mind. It’s like a sexist perpetual-motion machine. By the time we get to the advanced-empire stage of making demands and running spinoff sites, is it any wonder that women are conspicuously absent? [Ed. note: Well, not totally absent. They are often editing and assisting and doing the web producing for these men.]
No seriously go read the whole thing.