“Weaving has never changed, the principle of weaving had never changed. All that happened was that we got better and faster,” Harris says. “Nostalgia? With this machine there does come a certain degree of nostalgia, but if you were to look at the modern equivalent, it is the same. It’s just Daft Punk: Harder, Better, Faster, Stronger….”
This is mass production, albeit on an antique scale. And while using old machines plays into a sense of British authenticity and lends his company some historical novelty—a word he hates, by the way—it is not what defines the company.
“It’s the difference between careless mass production and considered mass production,” Harris says.